What distinguishes a good advertisement from a bad one? A good advertisement conveys the “right” message using the right channel. With good ad campaigns, brands can create awareness for their services. This tends to generate more sales, thereby growing their revenues.
In most cases, brands are concerned with the best means of advertisement that will help them get the results they want. While there are a lot of advertising channels, this article will talk about Facebook Ads and Backseat Advertisement.
This article will compare both Facebook Ads and Backseat Advertisements. This will put you in a better position to decide which one will help you generate more qualified leads and attract customers.
What Are Facebook Ads?
Facebook is the biggest social media platform. It is the most used social media platform with over 2.5 billion monthly active users. This makes it an ideal place to promote your products and services.
With Facebook Ads, you can reach a lot of people on Facebook that you cannot reach organically. Facebook Ads has a dashboard with features that allow you to set up and track your advertisements.
Facebook Ads allow you to reach more prospects with your ads even with a lean budget. Also, you’re in charge of choosing how much you’ll spend on adverts.
What Are The Types of Facebook Ads?
Here are some of the main types of Facebook Advertisements:
Lead Ads lets prospects click and interact with your adverts without leaving Facebook. With Lead Ads, you don’t need to redirect prospects to a landing page.
As soon as prospects click on your Lead Ads, Facebook will fill in their details. After that, prospects will be able to access your offer.
For your ads to convert better, you’ll need to offer something valuable to your prospect. It could be a free webinar, ebook or trial of your services.
Link Click Ads
Link Click Ads will redirect prospects to your landing page. You can ask them to provide their email addresses on the landing page.
With Link Click Ads, your potential customers are one click away from your offers. This implies that you’ll get a better click-through rate because you’re not demanding too much from them.
Boosted Page Posts
Boosted Page Posts are not aimed at selling your products or services. Instead, it allows you to amplify the reach of your post on your Facebook page.
With this type of ad, your post will get new people to like, comment, and share your posts. It’s also a great way to get new people to like your Facebook page. At the top of a Boost Page Post, there is a “Sponsored” inscription.
Carousel Ads perform 10 times more than regular Facebook Ads. It is ideal for promoting several products at the same time.
Carousel Ads allow you to feature up to three product images in the same ad. Each image will have a title, description, and link that will redirect prospects to your landing page.
This is a great way to feature three of your best sellers.
This type of ad will help you drive more visitors to your website and improve your conversion rate.
What Are The Benefits of Facebook Ads?
One major benefit of advertising on Facebook is that it is cost-effective. With just a token, you can reach prospects with your ads.
Facebook advertising works on a pay as you go basis. This makes Facebook Ads a good option for small and medium-sized businesses. Advertising on Facebook is cheaper than other traditional modes of advertising. This includes billboards, TV, and radio commercials.
It allows you to target the audience in a specific location
Facebook allows you to target a specific set of people with your adverts. You can target prospects using their location, age, interests, and behavior.
This implies that you can boost your conversion with your advertisements by targeting your ideal customers with your ads.
It allows you to reach a lot of people
Facebook is the most used social media platform in the world. Stats shows that 80% of internet users are on Facebook. This makes Facebook an ideal place to promote your business.
With Facebook advertisements, you can:
- Get fresh leads
- Increase your brand awareness
- Drive traffic to your offers
It is measurable
Another advantage of Facebook Ads is that it is measurable. You can test how successful or otherwise it is. This will allow you to improve your ad campaigns.
Facebook Ads let you track how many impressions, clicks, and conversions your ad gets. These stats will provide insights to improve your advertisements to convert better.
What Are The Challenges of Facebook Ads?
It takes a lot of time and money
Although Facebook Ads are quite effective, they have a steep learning curve. Before you can launch campaigns that generate leads and convert, you need to run different test campaigns.
It will cost you a lot of time and money to learn how to optimize your ads to reach the right eyes. If you have a lean budget or you want instant results, Facebook Ads may not be the best option for you.
There is a lot of competition
A lot of businesses use Facebook advertising to reach their prospects. This implies that Facebook Ads are somewhat oversaturated. For your ads to convert better, they need to stand out.
If your adverts do not stand out and catch people’s attention, then your marketing efforts are lost. So, you need to be creative with images or videos to get people to look at your offer.
There is a lot of distractions
Another major challenge with advertising on Facebook is that there are a lot of distractions on the platform. Facebook users are on the platform to check the latest posts from their loved ones. They laugh at funny videos and memes and not there to buy products or subscribe to services.
It may be difficult to capture their attention with your ads, and a lot of people scroll past ads.
How Much Do Facebook Ads Cost?
There are a lot of factors that determine the cost of Facebook Ads. Some of these factors are:
- The target audience
- The quality of your ads
- Ads objective
- Your industry
According to HootSuite, the average cost of Facebook Click Per Cost (CPC) ads is $0.27 per click. Clicks Per Mille (CPM) costs $7.19 per thousand impressions.
What Is Backseat Advertising?
Backseat Advertising is a type of ridesharing advertisement. Ridesharing is a transportation system. It allows passengers to hail a ride that will take them to their destinations using their smartphones. This means that in the comfort of their rooms, they can arrange a ride for themselves without any hassle.
Rideshare vehicles are becoming a powerful means of advertisement. This is due to the massive increase in the number of rideshare riders. Rideshare advertising agencies have helped brand owners reach new prospects and customers. There are many forms of rideshare advertising. But, backseat advertisement is one of the most effective options.
Backseat advertisements involve using tablets to display targeted ads to rideshare riders. This happens as their driver takes them to their destination. These tablets are installed in the backseat of rideshare vehicles.
Backseat advertisements involve the use of geofencing technology. This tracks rider’s smartphone usage and displays adverts that are most relevant to them. This leads to better conversion rates and increased engagements.
What Are The Benefits of Backseat Advertisement?
It is pocket-friendly
One major benefit of backseat advertisement is that it is affordable. This makes this advertisement option available for big brands and small businesses. Especially those that cannot afford to spend large sums on advertising.
It is highly targeted
Backseat advertisement makes use of geofencing and geo-targeting technologies. These technologies track passengers’ phone usage. It then sends advertisements that are relevant to them. This is done using the data it has gathered on their smartphone. This means that riders are served personalized and well-tailored ads.
It is measurable
With Backseat advertisement, you can measure how your campaign is performing. It has analytic tools that will show you a detailed metric of your ads. This includes views, conversion rates and engagements. With these metrics, you can tweak your ads to improve their engagement and conversion rates.
It is flexible
Backseat advertisement gives you total control of your advertisement. You can make any modifications that you want at almost no charge. You also get to decide how long the advertisement will run for and the format of your ads.
It does not require a steep learning curve
Unlike Facebook advertising, Backseat advertising doesn’t require a steep learning curve. You’ll only be required to provide your adverts in any format of your choice and your target location.
Your rideshare advertising agency will handle the rest.
High Engagement Rates
Backseat advertising allows you to advertise to a captive audience. This boosts engagement and conversion rates. People riding in the backseat of vehicles cannot escape your ad. So, they will interact with it until they get to their destination. This is unlike Facebook advertising. On Facebook, users are bombarded with several advert messages from different companies.
How Much Does Backseat Advertisement Cost?
There are really no fixed rates. The cost of the advertisement will be determined by the agency that you’re using. To know the exact cost, you’ll need to request a direct quote from your agency of choice.
Backseat Advertising Vs Facebook Ads: Which Is More Effective
After reviewing each, it is clear that Backseat Advertisement is better than Facebook Ads. Especially when it comes to engagement, conversions, and cost. Backseat Advertisement will allow you to target a super-specific audience with geo-targeting.
Also, Backseat Advertisement is easy to set up. You don’t need advanced training to create a winning and high converting ad.
What Backseat Advertising Company Should You Work With?
There are a couple of backseat advertising companies out there. But, Backseat Advert is in a league of its own. Backseat advert runs an innovative and transparent platform. It is focused on helping their clients get results.
What is Backseat Advert?
Backseat Advert is an in-car rideshare advertising company. It allows you to promote your brand, products, or services in the back seat of rideshare vehicles in the United States. The company partners with Tappin X to display relevant and targeted advertisements in the back of rideshare vehicles.
How Much Does It Cost To Advertise With Backseat Advert?
Backseat Advert uses different criteria to determine the cost of your adverts. Some of these criteria are the duration of your adverts and the frequency of the placement of your ads. The frequency of your placement is the reach of your advertisement. Your advert could be displayed at the local, national, or regional level. To get more details about Backseat Advert’s pricing, check the ad rates here.
Table of Contents
With Scrollable Navigation
Chapter 2 – What Are Facebook Ads?
Chapter 3 – What Is Backseat Advertising?