Once you’ve decided to invest in a TrueView In-stream ad, the next thing you may be concerned about is selecting the best managed placement for your ad. You want to place your ad where it generates the most engagement, and drives massive traffic to your website. To achieve this, familiarize yourself with different examples of managed placements for TrueView In-stream ads. This will enable you to choose the one that’s best for your business.
This article will guide you in your search for a managed placement that can get you the best results. You will learn:
- How TrueView In-stream ads work
- Various managed placements for in-stream video ads
- The platform that’s most suitable for your brand
What’s A TrueView In-Stream Ad?
A TrueView In-stream ad is an example of a paid advertisement. It’s designed to grab the attention of your target audience as fast as possible. TrueView In-stream ads are built on the idea that an advertiser pays only when viewers watch their full ad or up to 30 seconds of the ad’s duration. These ads run on videos served on YouTube.
The ads can also run on a collection of sites and apps in the Google Display Network. TrueView In-stream ads can also appear on Android and iOS YouTube apps, and even on connected TVs.
TrueView In-stream ad is a type of skippable ad that presents viewers with options. The most common of the options is the ability to skip the advertisement after five seconds. Because of this option, you have to make sure your ad is engaging and compelling enough to sustain the interest of your target audience in the ad. Viewers will skip ads that do not resonate with their needs. So, your ads should convince your audience to keep watching.
You don’t have to pay Google if your ad isn’t viewed for 30 seconds or more. This way, you can measure the level of engagement that each of your videos generate.
Another basis on which a sponsor can be charged is if viewers interact with their ads by clicking on them. A TrueView In-stream ad may include a call-to-action, asking the viewer to click a button. Once the button is clicked, the ad takes viewers directly to the advertiser’s website. If you’re investing in this type of video advertising, make sure your website is optimized to receive the massive traffic.
Benefits Of TrueView In-Stream Ads
1. It’s cost-effective
The number one reason any business will want to consider a TrueView In-stream ad is because it’s cost-effective. The relatively low cost of TrueView In-stream advertising, especially on YouTube, enables you to test out the flexible campaign settings and targeting options as you please.
2. You only pay for engaged viewers
With TrueView in-stream ads, you don’t have to be afraid of the possibility of wasting your ad spend. This is because you only have to pay when viewers interact with your ad or watch for 30 seconds or more. This is usually enough time to persuade them to take action. Also, the option ensures that you pay for clicks, rather than impressions. This means that you only pay for those viewers that are interested in your brand message.
3. It makes it possible for granular targeting
Using Google advertising such as YouTube’s TrueView in-stream ads makes it possible for you to target certain user categories. You can target your audience based on demographic information. This can include age, gender, language, and more. You can also target users based certain videos they like to watch and specific channels. This ensures that your ad is only displayed to the set of people you want to drive to your website and convert.
Advertisers can also target specific keywords to help them reach relevant audiences. Using certain keywords that relate to your brand and other targeting tools can help reach smaller subsets of YouTube users. For example, you might want to target female investment bankers ages 23 to 30.
4. You can use it to run remarketing campaigns
Like Google’s Display Network, TrueView ads enable you to retarget people that have shown prior interest in your brand. You can direct new content and messaging to your target audience via their internet history. This strategy helps to re-engage and convert them.
If you’re promoting your ad on YouTube, you can link your YouTube account to your Google ads account. This connection enables you to create remarketing lists based on the videos people have watched. You can use this as a funnel where each ad in the sequence helps propel your viewers through their journey to become customers.
5. It boosts your chances of earning free conversions
Sometimes, a viewer doesn’t have to watch the full video or click your ad to convert. If your ad is catchy and engaging enough, they may decide to visit your website and convert in the days following an impression.
The bottom line is to ensure you make a strong first impression with your ads. Make your messaging as compelling as possible. If your target audience finds your ad useful, it sticks in their mind and stimulates them to later take action of their own accord. This way, you aren’t charged for the conversions. You’ve simply enjoyed free marketing.
Why Video Advertising?
Video advertising has become an effective solution for businesses that want to drive engagement and make a lasting impression on their target audience. Video ads spare your audience the stress of making sense out of large blocks of text. Video content is generally easy to digest. Not only that, consumers tend to attach some kind of credibility sentiment to a video ad.
Managed placement is an optimal feature in Google advertising. It provides users with more control over where they place their adverts. This feature enables you to reach your target market by targeting sites or apps they visit often. This feature is a targeting method. It allows you to select websites, apps and videos that are part of the Google Display Network where you’d like to display your video ad.
This arrangement is different from other targeting methods. This includes keywords or topics where ad placement is automated. With managed placement option, you can select managed placements yourself.
Managed placement targeting can be used on the “Display Network only” or “Search Network with Display Select” campaign types. You can use managed placements to assign a unique bid to a specific webpage that your target market visits. This may serve as some sort of experiment. If your ad performs well on that webpage, you could set a higher bid to strengthen its competitiveness.
Meanwhile, it’s possible to combine both managed placements and automatic placement. This approach enables you to reach a much wider market. This works by adding the placement using the “Bid only” option in the setting. It’ll still show other placements based on additional targeting methods. These can include keywords and topics.
Examples of Managed Placements for TrueView In-stream Ads
- A website on the Google Display Network
- A specific YouTube Video
- A YouTube Channel
A website on the Google Display Network
Google Display Network is one of the Google Ads resources that allows advertisers to get their ads on major websites globally. Google Display Network reaches more than 2 million websites and 90% of internet users. This powerful system can get your ads in front of your target audience anywhere across the globe. Google serves your target audiences your ads when they’re viewing news videos, playing games or shopping online.
You don’t want to place your ads on every single website under Google Display Network. Google can pick a placement for you by designating certain keywords and topics that relate to your ads. You can also select one or more websites on the GDN where your ad will appear. You have to think of where you might find your target audience and serve them your ad.
Before choosing a website, conducted your research. Find out basic information about your target audience. For example, you should have knowledge of your audience’s habits and activities. Do you think your potential customers visit a certain website or use a certain product? You can run your ads on those sites. This option ensures that you only spend money on the placements you know will deliver.
A specific YouTube Video
Google Display Network is made of a few different tiers of websites. They include:
- AdSense Publisher sites
- DoubleClick Ad Exchange
- Google’s own sites, like YouTube and Blogger
You can decide to place your ad on a particular YouTube Video that your target audience might watch. For example, you can embed your TrueView in-stream ad in a football game highlight if your target audience is football lovers.
Are you seeking to build awareness for your product, grow consideration and interest, or drive action? Either way, YouTube is a great option for your business. YouTube has emerged as one of the biggest platforms for advertisement. It’s the second-biggest search engine after Google. Millions of searches are conducted on the site every day. This has made it a go-to platform for advertisers all over the world. With over 1 billion monthly active users, the platform is a good option for you to place your ad.
Your ad placement on YouTube can be a boost to your marketing efforts. It all boils down to how you go about it. Instead of bombarding users with ads they don’t want to see, TrueView in-stream ads give them a choice. It’s a good deal on your part too. They can decide whether to view your ad after playing for 5 seconds or not. You don’t have to pay for an ad that users don’t engage with.
TrueView ads are opt-in. This means that you are not restricted by time limits. That is, you have the freedom to play around several creative formats. For example, you can try a longer product demo, testimonial or how-to video featuring your product and how it works.
You can also place your ads on a particular YouTube channel. Like one where you’re likely going to capture the attention of your target audience.
Another great option for ad placement is apps. Your ads can appear in any app that falls within the purview of Google Display Network. Your ad can play before, during or after you’re done working on a particular app. To determine the right app to display your ad, you should understand certain things about your target audience. This includes their browsing behavior, demographic information, preferences, and more.
Important Managed Placement Tips
- When determining which websites to choose for your ad placement, make sure you choose the one that supports your ad formats (TrueView in-stream ads).
- You can perform a manual search for relative websites. This involves analyzing the websites yourself. For example, you can check if they run Google advertisement.
- Use Google Display Planner to guide your thoughts and ideas before implementing your marketing plans.
- Use placement targeting tools. This can help you generate a list of sites Google determines relatable and relevant.
- Make sure you select a website, app or YouTube videos and channels that are relevant to your ad content.
- Only partner with websites that have a good reputation. This can determine how credible your brand appears to your target audience.
Having control over where your ads appear across Google Display Network can help you reach your target market. Take your time to look for a fitting example of managed placement for your TrueView in-stream ads. This can boost engagement rates and increase ad impressions. It can also drive massive traffic to your website, and increase your conversions.
Table of Contents
With Scrollable Navigation
Chapter 2 – What’s A TrueView In-Stream Ad?
Chapter 3 – Benefits Of TrueView In-Stream Ads
Chapter 4 – Why Video Advertising?
Chapter 5 – Managed Placement
Chapter 6 – Important Managed Placement Tips