You’ve spent many hours developing your CBD brand, developing formulas, sourcing products, and designing a website. But, there’s only one problem: How do you market your CBD products to consumers? This article will be your guide to some of the current, best online techniques for CBD Advertising.
Why Is CBD Advertising So Important?
CBD is generally one of the hottest trends when it comes to consumer goods. Everywhere you visit online has a surge of CBD advertising that’s hard to ignore. Sometimes this surge comes as a CBD-focused advert that catches your attention on Facebook. It could also be an exciting Instagram story that has a ‘Swipe-up’ link directing visitors to a particular website. It could even be an SEO CBD marketing campaign that points to a certain online store through Google.
Some of the benefits to expect include:
1. Attracting new customers
Based on research done by High Yield Insights, around 40% of U.S. consumers above the age of 21 claim that they would consider trying CBD. Since this figure will increase, it’s essential to attract customers by taking advantage of CBD advertising. Customers need your help.
2. Retaining customers
CBD marketing can help you attract recurring customers. One of the best ways to build high retention rates is through affiliate marketing. But, only large brands tend to get affiliates. This highlights the importance of building brand awareness.
Including legitimate customer testimonials on your website (which make statements while adhering to all the laws) will improve your reputation. It will also keep your customers returning for more. Offer discounts to recurring customers and send out newsletters. Do you want to increase the likelihood of your customers returning? If you want better overall engagement, be sure to encourage your customers to invite their friend.
Conducting surveys will help you become familiar with your customers’ wants and needs. It will also alert you to areas where you may be failing to satisfy your customers. You may also need to focus on providing ongoing support, problem-solving and of course, keeping in touch with your target customer base!
3. Differentiating your brand
The CBD space is bursting at the seams, and more companies are being established daily. That doesn’t imply that you should give up on the dream you had of earning money through CBD marketing. Instead, you should learn how to make your brand stand out and differentiate it from the rest. Usually, this is possible by offering your audience constant education.
There are many ways to engage with your audience. You can conduct industry surveys and create exciting video content. Don’t be afraid to explain to your customers what they can gain from your services. You may also consider paying attention to a specific niche.
The Key To Advertising A CBD Company: Brand
Even though CBD is a cannabinoid, it shouldn’t be considered as any old cannabinoid. For some time, this naturally-occurring chemical compound has successfully overcome many obstacles that skeptics once considered impossible. It has leapt over many hurdles and maneuvered its way into the mainstream market. Here, branding is vital to stay afloat.
Techniques To Market CBD Online
According to some industry analysts, by the year 2025, CBD consumer products’ retail sales could reach $16 billion. It requires a lot of patience, consistency, and diligence to tap into this consumer market. By advertising hemp-derived CBD with the following techniques, you will master the art of selling CBD online.
- Grow content
SEO focuses on using specific high-volume phrases and keywords throughout articles, blog posts, web content, and product descriptions. For this reason, content creation will fit in perfectly with your SEO plan. Get in the habit of sharing your content on different social media platforms and wait for the traffic to grow! With carefully curated content, you can bolster your credibility as an influential and authoritative leader in the CBD industry.
- Focus on SEO
One of the most organic ways to build your brand on the internet is by focusing on search engine optimization. This is commonly known as SEO. While this technique can be somewhat challenging to execute, the overall cost is often much lower than it is for alternative advertising methods.
Hiring an SEO professional to assist you is usually the best way to make sure your time and money are well spent. Plus, you don’t need to worry about breaking the CBD advertising rules. Even so, keep in mind that SEO “keywords” will be considered as advertising and marketing materials if the FDA decides to investigate any disease or health claims. Practicing proper SEO skills will help you to be viewed as a trusted thought leader in the industry. This will also allow visitors to find your site depending on whatever they’re searching for online.
- Build an affiliate network
Generally, affiliate marketers are talented people who can assist in informing the world about your product. This sometimes means that you don’t need to lift a finger. Over the next few years, affiliate marketing expenditure will have an estimated inflation of 10%. This is based on industry data. In fact, web users click on affiliate marketing links several times each day. So, this is an area you need to focus on with your CBD products.
- Attend trade shows
One of the most powerful advertising forms has always been (and will still be) word of mouth. You could consider going to trade shows for a chance to meet face-to-face with other industry players. While you’re there, you can also check out the competition. At trade shows like the CBD Expo Tour and World Expo, you can show people what your specific brand has to offer and get them on your side. If you do, you’re more likely to get new audience members and possibly, investments for your CBD marketing strategy.
- Use email marketing
Another important advertising method that shouldn’t be ignored is email marketing. Even though this is one of the oldest forms of online marketing, it still brings in customers from all walks and all corners of life. Sending deals and coupons to your existing subscribers is an ideal way to advertise your CBD products and improve customer relationships.
Focus on including lots of marketing methods in your CBD campaign. When your marketing campaign is more diverse, you’re more likely to attract your particular target market. This can lead to a larger profit from CBD advertising. A fantastic way to do this is through influencer marketing. This is actually among the fastest-growing segments in the advertising world today.
In fact, 17% of companies in the marketing world claim to spend more than half of their advertising budget on influencers. It’s also predicted that 65% of influencer marketing budgets will inflate. An influencer that receives compensation in any way must adhere to FTC guidelines and should conspicuously disclose their relationship to the particular brand being promoted.
- Native advertising
With native advertising, placements are made to resemble relevant content. Once you place your content to various digital publications, you can leverage their audiences to build awareness for your brand since they have so many different active readers.
- Content syndication
Content syndication is like native advertising. It is another ideal way for you to leverage your content and drive brand awareness. There are several online platforms that can assist you in republishing your content on certain third-party sites. This gives you the opportunity to put the appropriate content-based advertisements below or close to similar sites.
What Do Advertisers Require to Do Next?
Are you a newbie advertiser who wants to capitalize on the profit capability linked with the CBD market? If so, there are a few steps worth taking to ensure you remain one step ahead of your competitors. Here are some ideal CBD advertising strategies:
- Keyword research
A customer will most likely have typed in a question or keyword relating to the product they desire into a search engine before they land on your store’s homepage. For this reason alone, you must strive to be the website that Google’s SERPs ranks on the first page by doing proper keyword research. You can also integrate these keywords into video descriptions, picture descriptions, meta tags, titles, and more.
- Content marketing
You can write the content yourself or outsource your content marketing to a professional in the industry. This is a recommended time-saving strategy that guarantees quality content and eliminates plagiarism. Regardless of which option you choose, you should never ignore the potential that comes with curating keyword-friendly, informative content that makes people come back for more.
- Search Engine Optimization
With your selection of keywords and phrases, be sure to incorporate them into an SEO-optimized site that is specifically targeted to your niche market. Next, submit your website to various directories. You should also come up with meta tags and make sure to include strategically-positioned search phrases on pages. This will help you get the optimal return on your SEO-optimized CBD advertising strategy.
- Link building
If there is something that never gets old, it is the link-building advertising technique. You can guest post on different authority sites to get a link back to your specific website in return. This will create room for your site to climb higher when it comes to search engine rankings. Apart from getting inbound links, always remember to create outbound links from your blog or website. These should be directed to authority sites in the hemp and cannabis markets (like hempstreetcbd.com). Doing this will help you attract even more traffic.
Don’t forget that linked content can be regarded as part of your marketing materials. Linking to testimonials, scientific studies, and articles do not remove or prevent you from the claims that are made on the specific linked content. The commercial application of scientific publications to market the sale of the product, including simple references to general research or scientific studies, and talking about potential health benefits might still be regarded as drug claims made about the product.
There is nothing quite as motivating as tracking your progress when it comes to a CBD marketing campaign. Realizing that the results are becoming better as time continues is the cherry on top. You can browse the internet and find different types of software that you can use to view your site analytics.
The general attitudes associated with cannabis are ever-changing on a worldwide scale. This means that if you start CBD advertising right away, you can establish yourself as a well-recognized and well-respected brand before the market becomes saturated. Be sure to read the news daily to feed your overall industry knowledge. By doing this, it will allow you to make a significant mark on the industry as a whole. It will also allow you to establish loyalty and trust among your customer base.
The majority of social networking platforms do not allow CBD advertising right now. But you have learned several tactics to sidestep this predicament. Together, content marketing and social media offer the best opportunities for CBD advertisers to build brand awareness and educate their audience. This can be done without using aggressive selling methods that could get your account completely banned.
If you want the best chance to make money from this “Green Rush,” make sure to do adequate research before you launch a CBD advertising campaign. By doing this, you will understand the federal, state, and online limitations that come with the CBD industry. Before your actual brand launch, make sure that all the claims you make are substantiated, genuine, and accompanied by reliable scientific support.