What Is Top Of Fold Or Above The Fold? What Does It Mean In 2020?
Think of newspapers. Top of fold or above the fold content refers to the front page. It's what you see first, when you pick up the paper. You don't have to look for anything, as the content presents itself to you. When we apply this mechanic to digital, it's what the...
How To Measure Circulation Vs Engagement
It is old news now that the newspaper industry has been facing some hard times recently. Whatever measuring metrics you use to assess the situation, it is the same conclusion. The general consensus is that newspapers are going the way of the Dodo. Whether it is by...
Political Advertising: How To Use Backseat Ads For Effective Political Campaigns
Innovative campaigns time and again rewrite the rules of winning. Politicians are extra careful about the political advertisement used for campaigning. They know that advertisement strategy is an important and deciding factor in winning an election. What Is Political...
Non-Traditional Advertising Sources
Advertising is crucial to business success. Successful businesses and brands understand the importance of always being in front of their target audience to generate sales. There are different advertising options that businesses leverage. Apart from traditional...
Effective Advertising Techniques To Boost Sales
Companies that wish to sell and keep selling in this new digital age have their work cut out for them. There are so many other products vying for the attention of the same set of customers. Do you want your product to sell? Even if it is the best product in the...
Is Disruptive Advertising Still Disruptive?
Is Disruptive Advertising Still Disruptive? When you hear the word disruptive, what comes to mind? In social media or Information Technology context? One good example of something disruptive is Drake’s In Your Feelings Challenge. It got millions of people across the...
4 Effective Advertising Sources For Politicians
4 Effective Advertising Sources For Politicians Politicians vying for public offices want to reach as much of the voting public as possible. Most times, they want this to happen in record time as election cycles wait for no one. This has created a whole new...
Traditional And Digital Advertising Age
What Is The Difference Between Traditional And Digital Advertising Age? The advancement in technology has shaped how advertising is done over the years. There has been a rapid shift from the traditional age to digital advertising age. The traditional and digital...
12 Types Of Advertising For Business Growth
12 Types of Advertising For Business Growth Advertising is the lifeblood of business promotion and marketing. With the continual growth of the digital space, businesses now have more advertising options available. The advent of the internet has made advertising a lot...
Lyft Advertising Benefits For Business
The Benefits Of Lyft Advertising For Businesses And Rideshare Drivers Today, market demands are always changing. For advertisers to catch up, they will need to understand the trends in their industry. Then, they need to adapt to create a winning and profitable...
