Backseat Advertising Vs Google Ads
Business owners are always looking for new ways to promote their products and services. One effective way to reach new prospects and get leads is via effective advertising. While there are a lot of advertising options out there, this article will focus on two of them:...
Backseat Advertising Vs Facebook Ads
What distinguishes a good advertisement from a bad one? A good advertisement conveys the “right” message using the right channel. With good ad campaigns, brands can create awareness for their services. This tends to generate more sales, thereby growing their revenues....
In-Car Entertainment Vs. External Billboards
Advertisement plays a vital role in business. Without a solid advertising strategy, it is almost impossible for a business to stay profitable. For a business to thrive, it must continually look for effective advertisement options to reach new prospects. When it comes...
In-Car Entertainment Vs Car Wraps
How would you like to promote your business? Would you prefer in-car entertainment or have your advertisement wrapped on vehicles? Every business has its own target audience. These are individuals or businesses your product is designed for. Competitors wanting to...
What Is Top Of Fold Or Above The Fold? What Does It Mean In 2020?
Think of newspapers. Top of fold or above the fold content refers to the front page. It's what you see first, when you pick up the paper. You don't have to look for anything, as the content presents itself to you. When we apply this mechanic to digital, it's what the...
How To Measure Circulation Vs Engagement
It is old news now that the newspaper industry has been facing some hard times recently. Whatever measuring metrics you use to assess the situation, it is the same conclusion. The general consensus is that newspapers are going the way of the Dodo. Whether it is by...
Political Advertising: How To Use Backseat Ads For Effective Political Campaigns
Innovative campaigns time and again rewrite the rules of winning. Politicians are extra careful about the political advertisement used for campaigning. They know that advertisement strategy is an important and deciding factor in winning an election. What Is Political...
Non-Traditional Advertising Sources
Advertising is crucial to business success. Successful businesses and brands understand the importance of always being in front of their target audience to generate sales. There are different advertising options that businesses leverage. Apart from traditional...
Effective Advertising Techniques To Boost Sales
Companies that wish to sell and keep selling in this new digital age have their work cut out for them. There are so many other products vying for the attention of the same set of customers. Do you want your product to sell? Even if it is the best product in the...
Is Disruptive Advertising Still Disruptive?
Is Disruptive Advertising Still Disruptive? When you hear the word disruptive, what comes to mind? In social media or Information Technology context? One good example of something disruptive is Drake’s In Your Feelings Challenge. It got millions of people across the...
